Cloth merchant uses Sanskrit as business lingo
http://timesofindia .indiatimes. com/City/ Hubli/Cloth- merchant- uses-Sanskrit- as-business- lingo/articlesho w/5904310. cms
BIJAPUR: These days, a revival in ancient languages is palpable, and
Sanskrit is no longer a forgotten tongue. There is also talk of
establishing a Sanskrit and Vedic university in the state. But off
campus, right in the city, is a trader who uses the language for his
3R Garments Shop, at Meenakshi Chowk in Bijapur city is owned by Ram
Singh Rajput. He has eight employees, and for the past eight years,
they have been using the language for business.
Ram Singh says there is no difficulty in using the language. “After we
started using Sanskrit, our customers increased. Most of the customers
first want to talk and learn some Sanskrit, then they buy clothes.”
Inadvertently, it has worked as an advertising gimmick.
Ram Singh is an active member of the Sanskrit Bharati organization. He
had learnt Sanskrit at a 10-day camp, and then started using it at
home. After that, he introduced it for the first time in his business.
He has now done his MA in Sanskrit.
His inspiration is North Karnataka’s most powerful seer, Siddeshwar
swamiji. On many occasions, the seer has introduced Ram Singh to his
followers as the “Sanskrit man and his family”, which inspired Singh
to learn more.
His younger brothers, Mohan Singh and Vitthal Singh, also work in the
shop. All of them speak Sanskrit fluently, though their mother tongue
According to the brothers, Sanskrit is the language of God, and
learning it purifies a person’s life by reducing bad habits and
arrogant behaviour. “We automatically become polite, and good thoughts
come to our mind,” they say.
Says Mohan Singh: “Our customers believe more in us because of our
language. They don’t bother to question the price, but pay what we
quote because they feel we do not deceive anybody. We too keep their
Following this attraction at Ram Singh’s shop, now barbers, kirana
shop owners, beauty parlours, cloth merchants and several traders have
begun to use Sanskrit as their business language.